How To Know The Tier 2 Backlink Right For You
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Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO CampaignBacklink tier is the hierarchy of backlinks you create to expand your SEO campaign. Each level adds an additional layer of protection against Google harassing you with penalties.
To get it right, you'll need to spend a lot of effort and time. Google takes weeks to discover and assess new backlinks.
First-Tier Links
These links must be of a high standard and dofollow links from reputable websites. These links are called Tier 1 backlinks and act as the base of your link building strategy. They provide your website with enough authority in the domain for it to rank well on the search engine result pages. If, for example, your blog post was published on HubSpot and also included a tier-one link to SearchEngineLand's compilation Link Building Statistics then SearchEngineLand’s web page rankings will benefit from the link equity that HubSpot transferred to SearchEngineLand.
The second tier of backlinks can be more diverse and include low-quality sites, like spammy forum posts, or low-value bookmark websites and directories. But the primary goal for Tier 2 is to create quality content that links to your first-tier backlinks. This is because content that is of high quality can enhance the content it is placed within, and not stand out as a unique addition to SEO purposes.
To create a successful tiered link building campaign you'll need to invest in creating high-quality content and utilizing tools such as RankerX or GSA. The time and money you spend manually performing a tiered campaign is well worth it if you wish to reap the higher ranking benefits of a properly constructed backlink pyramid.
Second-Tier Links
Tiered link building is designed to funnel users through other pages before reaching your website. To make this work it's essential to select second-tier backlink sources that are relevant to your industry and website. Blog posts from guest bloggers are more effective for this purpose than account profiles because they provide content that users will want to consume.
You should avoid using the tier-2 links on forums or other low quality sites. Instead, look for pages with high-quality content that provide industry news or guest posts. These links will appear more natural and will have a greater impact on your rank in the search results. They're also more likely to be identified as having earned link equity by Google which could increase the value of their position in SERPs.
If you build tier two links with the intention of improving your SEO rankings it is important to be aware that it's difficult to obtain these kinds of quality backlinks manually. It could take months to solicit guest blog posts from first-tier publishers, and longer to wait for them to be published. In addition, it could take weeks to see the results of your efforts in creating new traffic and online conversions.
Many SEOs use automated tools to build second tier link building-tier backlinks. This could be in violation of Google's Webmaster Guidelines and could result in being penalized.
Third-tier Links
The volume of links at this level is enormous and may even be borderline spammy. They are published on social media platforms and on user-generated content websites like Quora. They help with the indexing of tier two links, however, they don't transfer any link equity to the resource being promoted. Generally, these are nofollow links. At this point marketers are more focused on quantity than quality. They use tools to share many hyperlinks on forums, in comments sections of articles and blog posts, in directories and other similar places. This is where tiered link construction is a grey area and violates Google's webmaster guidelines.
Tiered link-building campaigns need an enormous amount of time and effort to succeed. Google can take months or even days to rank an backlink. It can take weeks or months to see an SEO impact. Therefore, marketers should be patient and follow an effective content strategy.
In addition, marketers should avoid using numerous automation tools for this tier of linking. These tools can violate rules regarding search engine optimization and lead to penalties. It is recommended to manually select links and publish them on relevant websites for donors instead of using automated services such as GSA or RankerX. This will stop search engines from penalizing your campaign for low-quality links.
Fourth-Tier Links
Tiered link construction remains an effective method of improving website rankings. However since Google has taken significant steps to eradicate "black black" SEO practices, tiered linking techniques have taken a hit.
This is because they are now classified as gray-hat in SEO world, and could be penalized if they are used in a manipulative manner. Tiered links are backlinks that are constructed on various levels of a pyramid. The primary function of these backlinks is to boost the ranking of a promoted resource in search engine results. The web page that is promoted will be ranked higher than its rivals and will receive more organic traffic.
The quality of backlinks within this tier is an eminent decline and are usually nofollow. In addition this tier could consist of low-quality social directories, media profiles and article networks. These links can be built naturally or by using automated strategies. However they should be distinct in terms of niches, domains and importance.
These backlinks, apart from being low-quality and not followable are also prone to problems if they aren't diversified enough. Google has a group of hounds that are well-trained and constantly look for patterns and methods in backlink profiles. If these are discovered this could lead to sanctions not just for the link-building group, but also for the clients of Google.