• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Marketing Content Examples For B2B Businesses

The most effective marketing content resonates with consumers at an emotional level. It gives new ideas and perspectives to help people tackle problems.

If it's a compelling video or an in-depth white paper, the best marketing content is valuable to its viewers and achieves its branding goals. These eight examples of branded content that work are a great way for you to learn.

Blog Posts

Blog posts are a good way for businesses to share their thoughts, experiences and stories. They can be about any topic or issue and are typically educational in the sense that they are educational in. They can contain audio, video, polls, or images to make the content more engaging. This can improve on-page SEO (search engine optimization).

To write blog posts of high-quality You must first conduct market research in order to verify and discover the most important information about your readers. Once you've identified your target audience and their preferences you can begin creating ideas and writing.

Blog posts can be classified into various categories, including how-tos infographics and listicles. These types of blog posts ensure that your website is filled with variety and offers the quality your visitors expect from you.

A blog post on how-to, for example, can help your readers learn new techniques and help them resolve a problem. This makes it an important piece of marketing content that keeps your audience engaged. A curated collection is a special type of listicle blog post that includes several real-world examples to prove an idea. This type of blog post can be employed as a marketing content strategy tool to boost the credibility and visibility of a brand.

Case Studies

Case studies might not be as exciting as a viral post, however they're one of the most effective marketing pieces you can create. They are great for showcasing expertise and building trust with potential customers. A good case study helps your audience solve a particular problem by demonstrating how the product or service helped a prior customer solve the same problem.

You can employ various formats of content to make your case studies more interesting such as infographics and videos. But be careful not to turn them into ads, as this could undermine the credibility of your brand. Instead, concentrate on creating a useful resource that will motivate and inspire your readers.

You can also use case studies to showcase testimonials from customers and user-generated content (UGC). This builds trust and makes your website more credible. UGC what is content in marketing most efficient when it is backed up by data.

White Papers

In contrast to feature articles and blogs White papers are usually long-form and offer a deeper depth of research and information. B2B companies use them to demonstrate the power of their thinking or offer an unique perspective to help readers make purchase decisions, understand more about a particular industry, or resolve issues for their business.

Because of their extensive amount of deep content, they are a great method of establishing trust with casual readers and establishing businesses as an expert source of information. They also aid in guiding potential customers through the sales funnel.

White papers can come in many forms but the most effective ones are designed for specific audiences. Everything from the tone to the distribution strategy should be crafted towards your ideal reader.

White papers often share research findings, but it's not difficult for them to get lost in theory without providing readers with practical examples. To avoid this, backgrounders and solution-oriented white papers should incorporate some form of success story to keep readers engaged. White papers are increasingly using interactive designs. They let readers filter tables and charts to focus on the information they are looking for, making it easier for them to digest the information at a high level and move through the sales funnel.

Videos

Videos are an effective way to communicate with your audience. They're an excellent way to promote your company in a dynamic and interactive way. They are great for capturing the attention of your audience and communicating complicated concepts.

Tutorials, instructional videos, and demonstrations are some of the most well-known video types. These videos are created to help customers understand about your products and services while also increasing the loyalty of your customers.

These videos can be used to highlight the expertise of your industry and can be used as a blog post, or in a sales presentation. These videos can be an excellent tool to connect with your audience. Particularly, if they're relevant and relate to current events or movements.

You can leverage testimonials to build trust in your brand and inspire new customers to sign up. Customers can request to record a video about their experience using your product or host an AMA session on Reddit. You can create screen-share videos as well as how-to videos that are titled in accordance with specific pain points. If you are using an ecommerce solution that can help small to mid-sized companies manage their online stores, name your video "How to Create Shopify Store". This will allow it to rank better in search engines.

Testimonials

Testimonials are another type of social proof that makes people trust a brand. They can be in text or video form, and are a great way to increase sales and enhance a company's online image.

Testimonial marketing content is effective because it focuses on the unique requirements of each customer and how the product or service helped solve these issues. It also provides credibility to the company because it shows that other customers have also used the product.

If you choose to use testimonials, be sure to include a name, title, and company as this will help to increase their credibility. It is also important to make the testimonials as personal as possible by using a face of the person who wrote them. This will also help create an emotional bond between the customer and the brand.

While some businesses prefer to have a separate testimonials page, you can also include them on other pages on your website. If a testimonial refers to a specific product for instance, you can display it on the page for the product or checkout page. This will keep a testimonials section from being visited less than other pages, while still providing the same social evidence.

Interactive Landing Pages

Using interactive elements on landing pages increases the engagement of visitors on average. This kind of content can help your company achieve the goal of converting visitors into leads. Interactive pages are more enjoyable than static pages that have the typical signup form and marketing content.

This interactive landing page for Mooala's dairy-free milk uses a playful approach in order to keep the visitor engaged. The page includes a simple sign-up form with several options, which speeds up the conversion process even more.

Another example of a dynamic landing page is this one by TransferWise the money transfer company. The first screen provides real-life success stories and social proof to reassure prospective customers that the service is worth it, then allows them to complete a simple form for more information on how the product works.

A landing page can be a great way for B2B marketers to build a list. You can offer a no-cost eBook, webinar, or a free trial, or any other content to lure your audience to sign up for their contact details.

Headache Trackers

At the point of consideration in the consideration phase, which is when a customer has identified their problem and is looking for solutions, content should educate users about headache triggers and remedies. Examples include infographics that provide data on the top causes of headaches, or a white paper that shares exclusive research into the science behind headache remedies. White papers require readers to provide their email addresses in exchange for access which helps build brand credibility and trust with prospective customers. Minen says that headache trackers, apps that let users monitor their stress levels and food intake, could be beneficial for rewrite the consideration stage. But, users should be cautious when making conclusions based on tracking data, she adds. It could not be the true representation of their triggers for headaches.